Simplifying the content admin for WestEnd.com
Meet the client
Launched in September of 2017, WestEnd.com was joyfully created to serve their discerning global audience by providing a one stop portal to everything worthwhile in the West End of London. As the saying goes, the cream always rises to the top, and Westend.com exists to point their visitors in the right direction. Whether you are looking for the premium restaurants, sought after real estate agents, high end hotels, top of the line shops, or state of the art theatre productions, Westend.com is there to guide you to the best of what the region has to offer.
The Big Problem
During the development of the Westend.com site the same content was put into the WYSIWYG editor for each page and was being indexed by the sites search engine, skewing the results.
Making changes to this repeated content in the future would also require changing almost 200 individual pages, which would be a huge time investment.
The plan was to create a plugin that added custom fields (using CMB2) for the titles and descriptions for our five key topics of the site. We also would need to update the child theme in order to automatically add this new content in the page templates. This new section had to be styled to exactly match the old content that was previously in the main content section of each page.
The new template looks great, and the site admins can now easily change the titles and content from one central backend settings page. This was a small project but a big improvement for Westend.com.
As if we needed convincing to travel to London, working on this project opened our eyes up to all the adventures awaiting us in the West End.
Many thanks to WestEnd.com for giving us the opportunity to working with them to improve their website.